行业资讯
未来竞价排名与SEO优化效果对比
2013年03月16日 |浏览次数:
现在绝大多数中小企业在进行网络营销,尤其是进行搜索引擎营销过程中,都会运用到SEO优化和竞价排名这两种重要的营销方式,那么,这两种推广方式有什么区别?哪种推广方式效果更好一些呢?现在小脑袋竞价助手就简单和大家分析分析下这个问题。
SEO优化与竞价排名的区别
竞价排名的网站位于搜索结果的左侧靠前,或者位于搜索结果的右侧,一般搜索引擎都会注明“广告”、“赞助商链接”、“推广”之类的字眼,不少搜索引擎还会用不同的背景色来区分。
当然,除了竞价排名以外的网站就属于SEO(搜索引擎优化)的网站,一般会有“网页快照”之类的注明。下面抓个图供大家区分一下SEO优化的网站与竞价排名的网站吧!
![百度竞价软件](data:image/png;base64,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)
SEO优化与竞价排名在搜索结果中的区分
理论上讲,竞价排名网站排名更靠前,网站灵活性更强,尤其是位于黄金位置(搜索结果左侧)的网站,应该能获得更高的点击率(PV),更高的转化率。同时,竞价网站可选择投放广告的关键词更多(SEO能成功获得排名的关键词数量有限),也就是说网站获得的曝光率更高,理应获得更好的品牌效应,也就是说网络营销效果比SEO优化的网站效果应该会更好的!
但实际真的是这样吗?
在互联网普及程度比较高的欧美国家,网民基本上都能区分哪个网站是竞价排名的,哪个网站是SEO优化的!因为竞价排名的网站是靠付费获得排名的,相对来说付出的时间少,而SEO的网站是一步一个脚印走过来的,信任程度更高。大家相信,辛辛苦苦优化上来的网站没必要做骗子(做骗子的投入产出比小于做正规站)。
下面我们拿数据来分析二者的效果,以下是我新接手托管的一个做外贸的客户的Google Analytics后台截图(虽然征得其同意,但还是得注意对其隐私的保护):
SEO与竞价排名流量在转化率方面的比较
通过这个截图,我们可以看到,Google AdWords为该网站带来5096个访问,SEO带来2991个访问。但在这些流量当中,竞价的交易次数却只有22个,低于SEO的29个订单。不仅如此,SEO的订单金额明显要大很多。当然,平均每次访问价值的差距就更大了!
SEO与竞价网站流量在平均访问时间、跳出率等方面的比较
通过这个截图,我们可以看到,SEO流量的质量明显高于竞价排名流量。PV(点击量、点击率)、网页停留时间都明显高于AdWords带来的流量,SEO流量跳出率也更低。我们还可以看到SEO带来的老客户更多,也就是说品牌效应更好!
SEO与竞价网站流量在转化率、目标网址到达率等方面的比较
通过这个截图,我们还是可以得出同样的结论,竞价排名流量质量的确要低一些的!
当然,该客户的效果数据出现这么明显的差别,与客户所在行业的特殊性有关系,与客户对Adwords优化能力的相对欠缺也有一定的关系。但这绝对不是偶然,查看我们其他客户网站效果报告,结论也是一样的,只是没这么明显而已!
当然,国内网民目前对于两种网站的区分能力还不是那么强,但随着央视对“竞价门”的一次又一次曝光,网民已经慢慢成熟起来。加之最近360搜索以安全的名义面市,直接剑指百度竞价,网民也更加了解竞价排名是什么了,我们也可以看到360搜索的市场份额在迅速增长(360搜索上线不到5天,就占领了中国10%左右的市场,一跃成为中国第2大搜索引擎)。
照这样的发展趋势,我想,未来SEO优化与竞价排名的效果谁好谁坏自然不言而喻,我也就不多此一举的下个结论了!
SEO优化与竞价排名的区别
竞价排名的网站位于搜索结果的左侧靠前,或者位于搜索结果的右侧,一般搜索引擎都会注明“广告”、“赞助商链接”、“推广”之类的字眼,不少搜索引擎还会用不同的背景色来区分。
当然,除了竞价排名以外的网站就属于SEO(搜索引擎优化)的网站,一般会有“网页快照”之类的注明。下面抓个图供大家区分一下SEO优化的网站与竞价排名的网站吧!
SEO优化与竞价排名在搜索结果中的区分
理论上讲,竞价排名网站排名更靠前,网站灵活性更强,尤其是位于黄金位置(搜索结果左侧)的网站,应该能获得更高的点击率(PV),更高的转化率。同时,竞价网站可选择投放广告的关键词更多(SEO能成功获得排名的关键词数量有限),也就是说网站获得的曝光率更高,理应获得更好的品牌效应,也就是说网络营销效果比SEO优化的网站效果应该会更好的!
但实际真的是这样吗?
在互联网普及程度比较高的欧美国家,网民基本上都能区分哪个网站是竞价排名的,哪个网站是SEO优化的!因为竞价排名的网站是靠付费获得排名的,相对来说付出的时间少,而SEO的网站是一步一个脚印走过来的,信任程度更高。大家相信,辛辛苦苦优化上来的网站没必要做骗子(做骗子的投入产出比小于做正规站)。
下面我们拿数据来分析二者的效果,以下是我新接手托管的一个做外贸的客户的Google Analytics后台截图(虽然征得其同意,但还是得注意对其隐私的保护):
SEO与竞价排名流量在转化率方面的比较
通过这个截图,我们可以看到,Google AdWords为该网站带来5096个访问,SEO带来2991个访问。但在这些流量当中,竞价的交易次数却只有22个,低于SEO的29个订单。不仅如此,SEO的订单金额明显要大很多。当然,平均每次访问价值的差距就更大了!
SEO与竞价网站流量在平均访问时间、跳出率等方面的比较
通过这个截图,我们可以看到,SEO流量的质量明显高于竞价排名流量。PV(点击量、点击率)、网页停留时间都明显高于AdWords带来的流量,SEO流量跳出率也更低。我们还可以看到SEO带来的老客户更多,也就是说品牌效应更好!
SEO与竞价网站流量在转化率、目标网址到达率等方面的比较
通过这个截图,我们还是可以得出同样的结论,竞价排名流量质量的确要低一些的!
当然,该客户的效果数据出现这么明显的差别,与客户所在行业的特殊性有关系,与客户对Adwords优化能力的相对欠缺也有一定的关系。但这绝对不是偶然,查看我们其他客户网站效果报告,结论也是一样的,只是没这么明显而已!
当然,国内网民目前对于两种网站的区分能力还不是那么强,但随着央视对“竞价门”的一次又一次曝光,网民已经慢慢成熟起来。加之最近360搜索以安全的名义面市,直接剑指百度竞价,网民也更加了解竞价排名是什么了,我们也可以看到360搜索的市场份额在迅速增长(360搜索上线不到5天,就占领了中国10%左右的市场,一跃成为中国第2大搜索引擎)。
照这样的发展趋势,我想,未来SEO优化与竞价排名的效果谁好谁坏自然不言而喻,我也就不多此一举的下个结论了!
当然,我在这篇文章的分析并不是说竞价排名就没必要做了,竞价是一个成熟的商业模式(这儿顺便说句,别看360搜索现在一直在骂百度竞价的,他早晚也要使用竞价排名这种商业模式的,顶多就是换个名字,换汤不换药的)。加之其天然的优势,是中小企业不能舍弃的一种网络营销方式。个人始终认为SEO优化和竞价排名要结合起来做,才能最大限度地、最快地占领SEM(搜索引擎营销)这个大市场!
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